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Ajay Bijli On How Regional Cinema And Content Diversity Boosted Footfalls

Dec 27, 2025, 11:00 PM IST

In this Business Today podcast, PVR INOX MD Ajay Bijli explains how regional cinema and content diversity have played a key role in improving footfalls and occupancy this year. Bijli says India’s strength lies in the sheer volume of content, with nearly 1,700 films released annually, making cinemas beneficiaries rather than victims of content dependence. He highlights the importance of geographical diversification, with nearly 33–35% of PVR INOX screens now located in South India, helping offset volatility across regions and languages. While South Indian cinema drove growth in previous years, Bijli notes that around 50% of revenues currently come from Hindi films, alongside a strong recovery in Hollywood releases. This balanced content mix across regions and languages, he says, has helped stabilise occupancies and performance across the circuit.

PVR Ajay Bijli On How Cinema Became A Luxury Experience In India | Business Today Podcast

Dec 26, 2025, 05:20 PM IST

In this Business Today podcast, Karishma Asoodani speaks with PVR INOX MD, Ajay Bijli about the transformation of cinema-going in India. From watching Pretty Woman at Delhi’s Chanakya cinema in the late 1980s to building India’s largest multiplex chain, Bijli reflects on the moments that shaped his journey. He explains why audiences remained glued to the screen despite average facilities—and how that insight led him to focus on sound, projection, seating and hospitality to create a premium, experiential movie-going culture. Bijli also opens up about joining the family business, the early days of Priya cinema, and why improving the cinema experience remains the key to attracting Indian audiences even today.

Are Movie Tickets & Popcorn Really Expensive? PVR’s Inox MD Ajay Bijli Breaks The Myth

Dec 26, 2025, 12:33 PM IST

In this Episode of Business Today podcast, Karishma Asoodani speaks to PVR INOX Chairman Ajay Bijli, who busts some of the biggest myths around movie-going costs. With an average ticket price of ₹259, Bijli explains why premium cinema prices are often misunderstood and wrongly extrapolated across all screens. He also addresses the much-debated popcorn pricing issue, including unlimited refills and the GST controversy around caramel versus salted popcorn. From footfalls to food economics, this candid conversation dives into how headlines often miss the full picture—and why the big-screen experience still delivers value for money.

'Do your homework, we're not costly': PVR MD hits back at critics, defends ticket and popcorn prices

Dec 24, 2025, 07:40 PM IST

'If you look at our results, our average ticket price is Rs 259. For Rs 259, getting the experience we are giving-if it was a problem-then we wouldn't have got the number of people that we've got,' says PVR's Ajay Bijli

Theatres aren't going anywhere: PVR's Ajay Bijli plays down OTT threat

Dec 24, 2025, 04:50 PM IST

Ajay Bijli also explained that cinemas coexist with home entertainment, rather than being replaced by it.

#Podcast | #Episode04 | How PVR INOX Makes Cinema Profitable In OTT Era | MD Ajay Bijli Exclusive

Dec 23, 2025, 08:12 PM IST

What does it really take to keep cinema halls relevant — and profitable — in the age of OTT? In Episode 4 of the Business Today Exclusive Podcast, PVR INOX Managing Director Ajay Bijli joins Karishma Asoodani for a deep dive into the business of the big screen. From the evolution of single-screen theatres to luxury multiplexes, the conversation unpacks ticket pricing, footfall challenges, content risks, debt reduction, and the impact of the PVR-INOX merger. Ajay Bijli also explains why the theatrical experience continues to matter in India’s rapidly evolving entertainment economy. Don’t forget to like, share, comment, and subscribe for more exclusive business conversations.

#Podcast #Promo | From Popcorn To Profits | PVR’s Game Plan To Keep Cinema Halls Thriving Amid OTT

Dec 23, 2025, 12:57 PM IST

#Podcast #Promo | From Popcorn To Profits | PVR’s Game Plan To Keep Cinema Halls Thriving Amid OTT The full episode will be released on December 23, 2025, at 7 PM on Business Today.

PVR INOX LTD CHIEF On December Movies Boosting Cinema Footfalls Return

Dec 22, 2025, 01:27 PM IST

In a candid conversation with Business Today TV’s Karishma Asoodani, PVR INOX Managing Director Ajay Bijli explains how Dhurandar has helped reignite audience interest in theatres. He shares optimism about the company’s Q3 performance, citing strong December releases as key drivers of footfalls. Bijli believes festive momentum, compelling content, and renewed moviegoing habits will positively impact revenues and strengthen PVR INOX’s balance sheet going forward over the coming quarter and beyond markets.

Top stocks in news: Tata Steel, IHCL, Tata Chemicals, RITES, Fortis, REC, IRB Infra, KIMS

Dec 22, 2025, 07:37 AM IST

Stocks including Tata Steel, Indian Hotels, Tata Chemicals, RITES, Fortis Healthcare, REC, IRB Infra, KIMS, Granules and more will be in the spotlight on Monday, December 22.

Dhurandhar quarter: PVR Inox gets its Secret Santa in Q3; what PL Capital says

Dec 16, 2025, 03:50 PM IST

PL Capital said Dhurandhar has emerged as a sleeper hit, with net box-office collections of about Rs 380 crore so far. With Avatar: Fire & Ash, the brokerage said industry-wide collections could breach Rs 3,000 crore in Q3.

Stocks in news: Groww, TCS, PVR Inox, RIL, Capillary Technologies and more

Nov 21, 2025, 08:52 AM IST

Stocks in news: Groww, TCS, PVR Inox, RIL, Capillary Technologies, JSW Energy, Godrej Properties and more

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