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Six products that Baba Ramdev should launch soon

Six products that Baba Ramdev should launch soon

The Rs 5,000-crore turnover company has several products under its belt which its founders claim are free from chemicals and nature-friendly. Its products have found widespread acceptance in the country, with Patanjali stores opening in almost every market in big Indian cities.

BusinessToday.In
  • Updated Oct 31, 2016 4:24 PM IST
Six products that Baba Ramdev should launch soonBaba Ramdev

Baba Ramdev and Acharya Balkrishna have come a long way from being Yoga gurus and Ayurveda experts to challenging the dominance of multinational companies through their firm Patanjali.

The Rs 5,000-crore turnover company has several products under its belt which its founders claim are free from chemicals and nature-friendly.

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ALSO READ: Five things you do not know about Balkrishna, the man behind Patanjali

Its products have found widespread acceptance in the country, with Patanjali stores opening in almost every market in big Indian cities.

ALSO READ: Patanjali riding on Ramdev's image, not products: Godrej
Patanjali has already announced its entry into garments arena with Swadeshi jeans likely to be launched by the end of this year.

We look at products which Patanjali should add to its portfolio to make its game more challenging.

Patanjali phones: Baba Ramdev has given a call to boycott Chinese goods and with China's share in telecom imports by India being estimated around 75 per cent of total imports, cellphones are the first to go after.

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Pantanjali herbal crackers: With pollution due to bursting crackers on Diwali occupying headlines today, Patanjali can also venture into the cracker manufacturing business, ensuring the least quantity of pollution causing elements being used while they are processed.   

Patanjali T-shirts: We feel Patanjali should have announced T-shirts first which could have easily conveyed the message of Swadeshi and patriotism to the citizens of India. Printing them on jeans will be a little inconvenient though.

ALSO READ: 7 products we thought Ramdev's Patanjali would never sell


Patanjali selfie stick: When smartphones would have come from Patanjali, then why would anyone like to use selfie sticks not Made in India. Baba Ramdev would have then easily advertised those selfie sticks while he interacts with lakhs of people during his Yoga sessions.  

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Patanjali umbrella: While Yoga keeps us away from ill health, a Patanjali umbrella would save us from the vagaries of weather. The best part though is these umbrellas would have done free publicity for the Haridwar-based firm.

Patanjali cigarettes: Baba Ramdev can add herbal cigarettes to Patanjali's portfolio. These would be free from harmful effects of regular cigarettes and make it tough for those looking to quit smoking due to its herbal content.

Published on: Oct 31, 2016 2:02 PM IST
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