American rapper and songwriter Cardi B has triggered a controversy on social media after launching sneakers from her upcoming Reebok collection.
In one of the photos by Footwear News on Instagram, Cardi B embodied Goddess Durga, wearing Georges Hobeika's red-coloured gown and holding a red pair of sneakers in her hands and eight other hands stretched around in different positions.
In the photo caption, the magazine claimed that Cardi was paying homage to the goddess Durga. "In a Georges Hobeika dress, she pays homage to Durga, the Hindu goddess, whose symbols of protection and inner strength resonate as much in modern times as they have through the centuries. Like Durga, Cardi B is a dominant female voice at a critical time," Footwear News wrote on Instagram.
If Cardi's rockin' it, go buy stock in it. That's a tip as FN's November cover star @iamcardib makes her first major foray into the shoe industry with the Nov. 13 debut of her Club C Cardi sneaker collection with @Reebok. In a @GeorgesHobeika dress, she pays homage to Durga, the Hindu goddess, whose symbols of protection and inner strength resonate as much in modern times as they have through the centuries. Like Durga, Cardi B is a dominant female voice at a critical time. At the link in bio, Cardi B gets candid with FN's @nikarajohns about her future in the fashion industry, upcoming Reebok collab and her relentless need to win in the FN exclusive. -- Photography: @jorafrantzis; Style Director: @shannonadducci ; Styling: @kollincarter; Style assistant: @jennijenu; Tailor: @sirbabajagne; Makeup: @erika_lapearl_mua; Hair: @tokyostylez; Nails: @marienailz; Set Design: Brielle Hubert, Pete Hickok and Yalina Flores
However, Cardi's act did not go well with her Indian fans. Many netizens said that the rapper was disrespecting the goddess and the culture.
Okay folks, let’s talk about cardi B and Durga. Now fine, i hear you when you say you think cardi-B’s Durga pose or whatever was cultural appropriation. It’s true that the west does use eastern practices as a costume without ever taking the effort to fully understand it -— rat prince (@pepiscoala) November 11, 2020
How absurd is this?? Equalling a sacred goddess to a stripper and rapper? Yeah definitely Cardi B speaks her mind & is straightforward. But please don't disgrace the Durga Goddess in this way. At least portray her in a more respectful way. 🙄🙄— Manodya Jayasinghe (@kavimjay) November 11, 2020
They're comparing The Goddess Durga to Cardi B..and they call it homage when they are just disrespecting the goddess and the culture🚶♀️— Isha⸆⸉ ᴺᴹ (Rt pinned pls) (@onlytearskaty) November 11, 2020
i can bet cardi b didn't even know about durga and she just struck a pose with multiple hands— peanut⁷ | claiming 잠시🏳️🌈 (@yoonspeanut) November 11, 2020
The Grammy awardee, together with Reebok, will launch her sneaker line, Club C Cardi, on Friday, November 13. "NOVEMBER 13th all Blacks is dropping," The 28-year-old rapper captioned her announcement post, which shows her holding up a black platform sneaker.
On Sunday night, Cardi teased her sneaker line with an Instagram video of a pair being delivered to her home in a lip-shaped box.
The sneaker launch will mark the latest Cardi B collaboration with Reebok, following lines of sweatshirts, fleece hoodies, and face covers. Cardi has partnered with other clothing brands, including Fashion Nova, Steve Madden and Balenciaga.