'Women belong in the kitchen': Burger King apologises for sexist tweets after backlash

Are you rounding up copies of all the print advertisements too? It is simply too late ... the train has left the station my friend. How about this, start by creating an environment where people truly understand that this is never okay. This is not a strategy, this is just sad. pic.twitter.com/OdR6dry1iV

Jon Falk (@jonRfalk) March 8, 2021

Men are supposed ti be here nowhere else. pic.twitter.com/JyrzEp2ANB

yuliya (@yuliya72693790) March 9, 2021

The campaign could've easily been tweaked to be more sensible and not left open for bad actors.

"Women belong in our kitchen. That's why we're helping get them there."

Jacob Wolf (@JacobWolf) March 8, 2021

My guess is the Burger King UK Tweet was originally conceived as the print ad on the left and forced to work as a Twitter thread on the right.
Im still not crazy about the print ad, but its a bit better.
Further proof that print and social require different strategies & content pic.twitter.com/v1C3d0C7IA

Jon-Stephen Stansel (@jsstansel) March 8, 2021

Deleting does not fix anything! pic.twitter.com/GbAJGmcyxk

Jeff (@JeffTutorials) March 8, 2021

The person who tweeted it pic.twitter.com/zHW7jHr7iV

MochaHawk (@Mocha_Hawk) March 8, 2021

Burger king isnt a real place pic.twitter.com/v3Xu32vg76

trent andrew (@trentandrewrld) March 8, 2021

Yeah you were the one who was MOST abusive
Dont blame others mate
Its all your fault https://t.co/lMDoCVpLoR

(@riki7119) March 9, 2021

here's an exclusive look at Burger King UK's stunt for Pride Month pic.twitter.com/OacXjYjSLt

(@knockedupcow) March 8, 2021

pic.twitter.com/BJom4FZUbe

ye (@yetedg) March 8, 2021

burger king after tweeting "women belong in the kitchen" pic.twitter.com/S71PuqmDr2

mun || asleep (@sleepdeprivedza) March 8, 2021

Following the backlash from netizens, the brand issued an apology and deleted the original tweets, citing they didn't want to leave any space open for abusive comments.

"We hear you. We got our initial tweet wrong and we're sorry. Our aim was to draw attention to the fact that only 20 per cent of professional chefs in UK kitchens are women and to help change that by awarding culinary scholarships. We will do better next time," Burger King tweeted.

The brand added, "We decided to delete the original tweet after our apology. It was brought to our attention that there were abusive comments in the thread and we don't want to leave the space open for that."

We decided to delete the original tweet after our apology. It was brought to our attention that there were abusive comments in the thread and we don't want to leave the space open for that.

Burger King (@BurgerKingUK) March 8, 2021