Godfrey Phillips shares slip 13% from record high, fall after three days; what's next? 

Shares of cigarette maker Godfrey Phillips India hit their record high in the current session. The stock rose to a peak of Rs 11,450, then slipped 13% from their record high as investors booked profit today. 

The cigarette maker's stock had risen 23.41% in the last three sessions. 

The multibagger stock was down 8% to Rs 9988 in the afternoon session on BSE. Market cap of the firm slipped to Rs 52,030 crore. The stock was among the top losers on BSE, falling 8.34% to an intra day low of Rs 9953 against the previous close of Rs 10,859.

It has risen 389% in two years and gained 750% in three years. 

Total 0.95 lakh shares of the firm changed hands amounting to a turnover of Rs 99.87 crore. 

Jigar S Patel from Anand Rathi said, "Support will be at Rs 9700 and resistance at Rs 11500. A decisive move above the Rs 11,500 level may trigger a further upside of Rs 12000. The expected trading range will be between Rs 9500 and Rs 12000 for the short-term."

Om Mehra, Technical Research Analyst, SAMCO Securities said, "The breakout was confirmed by a decisive uptick in volume, validating the strength and reliability of the breakout zone. The current pullback is occurring on comparatively lower volumes and within an expected range, suggesting it is more of a cooling phase than a trend reversal. The 20-day SMA at Rs 9,250 and the 50-day SMA at Rs 8,800 now act as dynamic supports, aligned with the prior resistance-turned-support zone. The RSI has eased to 59 from overbought territory, indicating that momentum remains positive despite the dip. Meanwhile, the MACD remains in a strong bullish crossover with expanding histogram bars, signaling that the broader trend remains intact. The Bollinger Bands widened after the breakout, and short-term volatility is expected to persist. However, as long as the stock holds above Rs 9,250 on a closing basis, the pullback offers a potential re-entry opportunity. The Rs 9,250–Rs 9,350 zone may serve as an ideal accumulation range, with upside potential resuming toward Rs 10,800–Rs 11,800 once the corrective move matures. Hence, a buy-on-dip strategy remains valid as long as Rs 9,250 is defended."

Ravi Singh, SVP - Retail Research, Religare Broking said, "On the daily chart, the stock has surged to fresh all-time high of 11,444 on 7th Aug, 2025, however it has faced profit booking and closed the day below 10000 mark after falling nearly 8%. Despite of this intraday correction the stock has maintained robust bullish momentum and trade above the rising trend line, forming higher high and higher lows. Additionally, the stock is trading above the key moving averages of 20-day and 50-day EMAs, indicating strength and continuation of the bullish momentum for upcoming sessions. The daily RSI placed near 60, and 14-Day ATR is around 550, indicating expanding volatility. Considering these technical structure, investors are advised to adopt “buy on dip’ strategy and build fresh long position near 9400-9500, targeting an upside potential of 10500 to 10700 in the upcoming trading sessions, with a strict stop-loss at 8800 to protect against downside risk."

AR Ramachandran, SEBI registered Independent analyst says, "Godfrey Phillips stock price is bearish on the Daily charts & also overbought with strong resistance at Rs 11,444. Investors should be booking profits as a daily close below support of Rs 9,900 could lead to a target of Rs 8,772 in the near term."

Godfrey Phillips manufactures cigarette brands, including Four Square, Red and White, Cavanders, Tipper and North Pole. It also manufactures and distributes Marlboro under a license agreement with Philip Morris.