
Millennial women, playing a pivotal role in shaping India's digital journey, exhibit a strong affinity for tech-savviness and a distinct preference for digital solutions. Bajaj Capital Ltd. has unveiled the results of its PAN-India survey on women's investment preferences in India. The survey, encompassing a robust sample size of over 3500 women participants, divulged that systematic investment plans (SIPs) have emerged as the favoured investment option among women. SIPs facilitate regular, fixed investments in mutual funds over time, such as monthly or quarterly, enabling individuals to average out investment costs and leverage the compounding effect. This comprehensive research report delves into the investment behaviour of women in India, highlighting the growing prominence of SIPs as a trusted and efficient investment strategy.
Notably, 42 per cent of the women surveyed expressed a preference for managing their investments independently and digitally, indicating a growing trend towards self-directed investment. Among the various investment options, systematic investment plans (SIPs) emerged as the top choice, with 42 per cent of the respondents favouring this stable asset class for long-term gains. Additionally, the survey highlighted Digital Gold as the next preferred option, garnering 29 per cent of the votes, followed by Equity Investments at 17 per cent and P2P lending at 12 per cent. These insights provide valuable information about the investment landscape for women in India, showcasing their diverse preferences and the increasing adoption of digital investment platforms.