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london olympics 2012

London Olympics 2012

The basketball complex will be dismantled after the Games
Updated : Jul 27, 2012

London Olympics 2012: What India, other aspiring host nations can learn

Britain is trying to use the Olympic project to create business opportunities for local companies in other countries. The country's obsession with creating a lasting legacy for the the significant sports events holds lessons for other aspiring host nations. Special: London Olympics 2012

From L-R: Shooter Gagan Narang, Boxer Jai Bhagwan, Athlete Maha Singh, Wrestler Rajiv Tomar, swimmer Supriya Mandal, Weightlifter Ravi Kumar
Updated : Jul 27, 2012

Corporate initiatives drive India's quest for Olympics medals

For the sake of national pride, governments feel obligated to support sportspersons, especially in the hope of making a splash at the Olympics. But what makes companies and individuals spend money on athletes, when there are limited or no returns on the investment?