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Instagram to help users unfollow people they don't interact with, revamps follower controls

Instagram is rolling out new features that will help users identify the accounts that appear more frequently in their feed, or the accounts that they interact with. The idea is to increase engagement on the site.

twitter-logo Yasmin Ahmed   New Delhi     Last Updated: February 7, 2020  | 15:06 IST

Highlights

  • Instagram unveils new features that will help users trim and tweak their follower list.
  • The new features will help users identify the Instagram accounts they follow but don't interact with.
  • Users will also be able to sort out the follower list on the basis of date of following.

Instagram will now help you identify the accounts that you follow but hardly interact with so that you can trim them out from your following list, if that is what you want to do. The idea is to give users more control on the kind of accounts they are following and hence help them create a sort of community of friends where they interact with other users more frequently.

The idea, it seems, is to not only help drive more engagement on the website among users but also probably bolster Instagram bottomline. How? More engaging users means better revenue for Instagram that, according to a report day ago, already has an annual revenue of around $20 billion.

"As of today you can see which Instagram accounts show up in your feed the most and who you interact with the least," Adam Mosseri, the CEO of Instagram said on his Twitter account. "Now you can tap Following on your profile and manage everything from there."

Instagram has come up with the feature by following categories that divides the list of all those who you follow into batches, including "most seen in feed" and "least interacted with".

The feature will help users separate those profiles they may not be interested in, or may have followed a long time back. It is a sort of filter.

How to access the feature?

Go to your profile, then click on "Following".

Now look for the "sorted by" option which may have been set on default. Using this feature, you can sort the accounts on the basis of the date followed either from latest to earliest or vice versa. This will help you clean up your follower list.

You can also manage the accounts you follow easily from there -- by changing your follow status or clicking the three dots on a specific account which gives options to manage notifications or to mute that account.

The purpose of this feature, highlights Instagram, is to make Instagram a little close-knit by helping you keep track of the people you follow. This will mostly include people who are friends, acquaintances or people you care about.

"Want to see which Instagram accounts show up in your feed the most and who you interact with the least? Now you can! Just tap "Following" and manage your list from there," announced Instagram on Twitter.

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