scorecardresearch

Facebook is set to fix something that irritates you the most

Many news outlets sell stories online with headlines that create curiosity but the content often fails to live up to the suspense that the title builds. 

Photo: Reuters Photo: Reuters

Here's the irony. The headline that made you click on this story is exactly what Facebook wants to crack down on.

The social media giant has had enough  of click bait headlines and wants to crack down on publishers who trick and mislead readers.

Many news outlets sell stories online with headlines that create curiosity but the content often fails to live up to the suspense that the title builds. 

"We've heard from people that they specifically want to see fewer stories with clickbait headlines or link titles. These are headlines that intentionally leave out crucial information, or mislead people, forcing people to click to find out the answer," research scientist Alex Peysakhovich  and Kristin Hendrix, user experience researcher wrote on the company's blog post.

Facebook has analysed thousands of such headlines in recent days to identify the key elements of click bait headlines and updated its news feeds.

Facebook's algorithm will now be able to identify such headlines and limit its reach, preventing such stories from appearing on the news feed.

"With this update, people will see fewer clickbait stories and more of the stories they want to see higher up in their feeds," the blog  post adds.

This would mean that many media outlets that depend on Facebook to reach readers may have to revisit the way they write their headlines.

Meanwhile, we hope that our headline has lived up to the expectations.