Must read: After PM Modi post row, Meta faces tough questions on algorithms, deepfakes and your feed
A technical round of discussions was held on Friday, during which Meta provided details on their plan to prevent deepfakes, CSAM, and synthetically generated content that is not appropriately labelled on its platforms. The government has asked Meta to take specific measures and report back on the outcomes.
Meta details plans to tackle deepfakes, CSAM
Last week’s discussions involved Meta’s global team, led by Global Affairs head Joel Kaplan. On Wednesday and Thursday, IT Minister Ashwini Vaishnaw questioned the team over the company’s content recommendation algorithms and compliance with Indian laws. On Friday, the social media team addressed the government’s concerns and provided a plan.
Meta also acknowledged that there are “serious issues” and assured the Centre that it would take continuous action to resolve them. The company further explained how its content moderation systems work and proposed solutions to tackle the issues.
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Centre flagged reappearance of harmful AI content
Despite Meta's efforts, the government flagged the reappearance and continued circulation of AI-generated harmful content. It has also questioned the appropriate labels on AI content, despite IT rules requiring synthetically generated content to be identified and labelled.
Now, the centre has demands for greater human oversight of content moderation, along with stronger awareness of Indian languages and local cultural and contextual nuances.
Now it is expected that the govt will continue pressing Meta for strict measures and improvements, with the upcoming meeting set to provide an early assessment of whether the company has acted on the concerns raised during last week’s discussions.