#Boycott_MalabarGold trends on Twitter for Akshaya Tritiya ad featuring Kareena Kapoor

Many social media handles are criticizing Malabar for this ad and called it an attempt to disregard Hindu traditions and festivals. They said that wearing bindi on forehead is an important component of traditional Indian attire for women.

Updated Apr 22, 2022 2:45 PM IST

#Boycott_MalabarGold trends on Twitter for Akshaya Tritiya ad featuring Kareena Kapoor

There were a few dissenting voices as well who said that this #NoBindiNoBusiness campaign against Malabar Gold’s recent advert was utterly meaningless.

Jewellery brand Malabar Gold has been trending on Twitter since today morning, and not for the right reasons. The advertisement featured Kareena Kapoor-Khan without bindi on her forehead. This is an advert for Akshaya Tritiya, a festival considered auspicious for gold purchases among Hindus.

Many social media handles are criticizing Malabar for this ad and called it an attempt to disregard Hindu traditions and festivals. They said that wearing bindi on forehead is an important component of traditional Indian attire for women.

A user wrote, “The general belief is that making female models appear without bindis to sell their products, which they market as specific to the Hindu festivals, is done deliberately to wipe out the symbolic significance of the bindi for a Hindu woman.”

The general belief is that making female models appear without bindis to sell their products, which they market as specific to d hindu festivals, is done deliberately to wipe out the symbolic significance of the bindi for a hindu woman.#Boycott_MalabarGold #No_Bindi_No_Business pic.twitter.com/Wgzi8RTZFu
— Sriravi (@Sriravi99165873) April 22, 2022

Another user wrote, “Hey @MalabarTweets, Solahshringar comprises Bindi with other jewellery. Akshaya Tritiya is a Hindu festival and don’t you think you should be taking care of your customer’s sentiments by putting a bindi on your model along with your jewellery?”

Hey @Malabartweets, Solahshringar comprise Bindi with other Jwellery. Akshaya Tritiya is a hindu festival & dont you think you should be taking care of your customer's sentiment by putting a bindi on your model along with your jwellery ?#No_Bindi_No_Business #Boycott_MalabarGold pic.twitter.com/XYHvTBrxKv
— आद्या (@AdyaSin50546209) April 22, 2022

There were a few dissenting voices as well who said that this #NoBindiNoBusiness campaign against Malabar Gold’s recent advert was utterly meaningless.

Some Twitter reactions on Malabar Gold’s Akshaya Tritiya ad featuring Kareena Kapoor Khan

Bindi as believed by Hindus is more than just a red dot.

If brands like @Malabartweets do not try to understand or intentionally ignore it, then it is time that Hindus need to show them the door ! #Boycott_MalabarGold #No_Bindi_No_Business pic.twitter.com/AFzVHtAeqo
— Veda Ashok (@VedaAshok2) April 22, 2022

#Boycott_MalabarGold #No_Bindi_No_Business
It shows your mentality towards major population of this country that too on our festivals and expecting business from us Shame on you people.
— Trilok Chand (@TrilokC67452948) April 22, 2022

Bindi as believed by Hindus is more than just a red dot.

If brands like @Malabartweets do not try to understand or intentionally ignore it, then it is time that Hindus need to show them the door !

#Boycott_MalabarGold #No_Bindi_No_Business pic.twitter.com/VvNOlsqNZS
— Arvind Sahu🇮🇳 (@ArvindS37270215) April 22, 2022

#No_Bindi_No_Business

Malabar Gold & Diamonds is promoting their jewellery for the auspicious day of Akshay Tritiya by having Kareena Kapoor Khan as a model with no bindi on her forehead!

So, #Bycott_MalabarGold pic.twitter.com/hsPSB41iaS
— D S Deshpande (@DSDeshpande3) April 22, 2022

A new add by Malabar Gold and diamonds featuring kareena Kapoor-Khan..... Can you see her? Celebrate diwali without bindi? Betraying hindus for economic benefit.... Is this how a hindu woman looks like? No bindi.. No sindur#Boycott_MalabarGold #No_Bindi_No_Business pic.twitter.com/RcP9W5E4Nv
— Bhakt (@prouddHindu) April 22, 2022

Kareena Kapoor-Khan, who got married in an Islamic family,

has made the advertisement famous. Malabar has disrespected the Hindu religious tradition with the money of Hindus for its economic benefits#Boycott_MalabarGold #No_Bindi_No_Business pic.twitter.com/CVEmz0bpki
— पुष्कर नाथ पंडित (@mahadev_live) April 22, 2022

#No_Bindi_No_Business #Boycott_MalabarGold
Whole world knows bindi is a part of our traditional practices, worn in reference to center of consciousness, a symbol of India’s culture and tradition.

👇 Are they not aware of the fact??,
sometime controversy creates good PR pic.twitter.com/sHE2wumSnv
— Santosh Kumar (@santosh_joshi) April 22, 2022

Kareena Kapoor Khan without a bindi. This is an insult to the Hindu religion. Malabar Gold & Diamonds is disregarding Hindu religious traditions while expecting Hindus to spend their money with them.#No_Bindi_No_Business #Boycott_MalabarGold pic.twitter.com/cuPWFD52tE
— prasanna (@Prasannahjs) April 22, 2022

Bashing of Hindus and their culture has become a fashion today!

On one hand, their festivals are termed as misogynistic, primitive etc.

On other, various ads trivialize Hindu customs & try to mainstream anti-Hindu fashion statements.#Boycott_MalabarGold #No_Bindi_No_Business pic.twitter.com/pSooMsrh48
— ॥Radhe Radhe॥ 🇮🇳 (@RadheRa13719273) April 22, 2022

A complete disregard for Hindu Dharma-shastra in Akshaya Tritiya advt by Malabar Gold showing Kareena Kapoor Khan without bindi

Companies need to learn to respect Hindus’ traditions if they want Hindus’ money !#No_Bindi_No_Business #Boycott_MalabarGold pic.twitter.com/1o9jjbX16L
— ⛳Vinay vinayaka ⛳ (@vi_v85) April 22, 2022

How nonsense this trend on malabar is going on #No_Bindi_No_Business

If it is hindu traditional then why not men use BINdi 😂😂😂
— Smile96 (@Mohi_Al_) April 22, 2022

#No_Bindi_No_Business ajkal hindus ko har baat pe problem hai ????
— Mohammad Akram (@MohammadAkramK1) April 22, 2022

. @TwitterIndia best way to clean all nonsense from your application, Ban all these people behind this #No_Bindi_No_Business pic.twitter.com/ibcxejXjlk
— Siya Brar (@SiyaBrar) April 22, 2022

BusinessToday.In has reached out to Malabar Gold for a comment. The story will be updated accordingly.

Tanishq had also faced the wrath of the netizens in October 2021 with many social media trolls accusing the company of promoting 'love jihad' through its ad. The brand withdrew the advert eventually. Apparel brand Fabindia also faced backlash for its Jashn-e-Riwaaz advertisement campaign in the same period. Netizens had sought a total boycott of the brand and also went onto accuse Fabindia of ‘abrahamisation of Hindu festivals.’

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Published on: Apr 22, 2022 2:45 PM IST

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#Boycott_MalabarGold trends on Twitter for Akshaya Tritiya ad featuring Kareena Kapoor

Many social media handles are criticizing Malabar for this ad and called it an attempt to disregard Hindu traditions and festivals. They said that wearing bindi on forehead is an important component of traditional Indian attire for women.

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