Mercedes-Benz's new launches gives it widest portfolio of convertible luxury cars

 Chanchal Pal Chauhan        Last Updated: November 9, 2016  | 20:09 IST
Mercedes-Benz's new launches gives it widest portfolio of convertible luxury cars
Roland Folger, Managing Director and CEO, Mercedes-Benz India

Expanding its portfolio of 'dream cars', Mercedes-Benz, the country's largest luxury car maker, today launched the S-Class Cabriolet and the C-Class Cabriolet at price tags of Rs 2.25 crore and Rs 60 lakh, respectively (all prices ex-showroom, Delhi).

The 'open to drive soft top cars' come with a host of personalisation options and helped Mercedes-Benz redefine the top end of motoring. To make every S-Class Cabriolet truly unique in India, Mercedes-Benz India offers more than 13,000 possible customisation combinations to ensure no two S-Cabriolets in India are similar.

Speaking with Business Today, Roland Folger, Managing Director and CEO, Mercedes-Benz India said, "We have seen strong tractions for these models with sales reaching three-digit figures in the Indian market, prompting us to bring new options for our discerning customers. We have taken the convertible market beyond the earlier SLC and SLK models to the regular cars with the new S and C-Class in four-seater options. In fact  the C-Class Cabriolet is the first ever cabriolet to be made on the C-Class platform by Mercedes-Benz."

The C-Class Cabriolet is powered by a 2.0-litre 4-cylinder turbocharged engine that's capable of delivering 241 bhp and 370 Nm of torque and also comes mated to a 9-speed 9G-Tronic Transmission. It goes 0-100 kmph in a mere 6.4 seconds and achieves top speed of 250 km/h.

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On the other hand, the mightier S-Class Cabriolet Scintillating Performance comes with 0 -100 kmph in just 4.6 seconds, thanks to its V8 petrol engine that produces 455 hp or 700 Nm of torque.

Adding frenzy to the audio-video circuit, Mercedes-Benz has featured a Burmester Surround Sound System with high-performance speakers. Like the S-Class Cabriolet Burmester comes with 23 specially designed speakers, 24 amplifier channels and a total system output of 1,520 watts in every car.

"The introduction of these C & S-Class Cabriolets is an illustration of our 'top of pyramid' strategy of bringing in the best of our products from the global portfolio for our distinguished Indian customers," Folger added.

These new cars are part of Mercedes-Benz's 15 launches planned in 2015 and the Cabriolets are its 10th and 11th new product introductions this year. Mercedes-Benz had sold 9,924 units in the January-September 2016 period, a marginal decline over the same period last year (10,079 units).

Its sales were impacted by the Supreme Court enforced ban on 2,000-cc vehicles across the NCR market, which almost stopped sales of its cars and SUVs in this market.

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