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dr m muneer

Dr M Muneer

The Era of Experiential Marketing

by Dr M Muneer |Dec 6, 2018

The customers want more than the obvious product or service being offere. They want an enjoyable and rewarding experience throughout the consumption chain - from search to purchase and after sales s...

Gen-Y, Not Gen-Z, Holds The Key

by Dr M Muneer |Dec 6, 2018

The millennials will play a big role in India's economic growth, when they enter the workforce and start families. They will occupy more than 47% of India's workforce in the next two years.