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saahil goel

Saahil Goel

The e-commerce boom in India is undeniable, and its impact on the retail sector is nothing short of revolutionary. And MSMEs are an integral part of this revolution. (Image: Reuters)

India’s new retail revolution: How the ‘jugalbandi’ between MSMEs and e-commerce is changing country’s retail space

by Saahil Goel |Aug 1, 2023

The e-commerce boom in India is undeniable, and its impact on the retail sector is nothing short of revolutionary. With this boom, and with MSMEs as the driving force, they are the architects of a new...