How Tech Is Driving Sports & Entertainment | Venky Mysore, CEO, KKR & Red Chillies Entertainment

In this exclusive conversation, Venky Mysore, CEO of Red Chillies Entertainment and Knight Riders Group speaks to Riddhima Bhatnagar of Business Today as he discusses how technology, AI, and data are reshaping the future of sports and entertainment.

He explains how the Knight Riders franchise pioneered the use of analytics in cricket from auction strategies to player combinations and how similar data-driven thinking is now enhancing storytelling, budgeting, and production efficiency in films. Mysore shares why embracing change and upskilling are essential as AI disrupts creative and operational roles alike.

From India’s surging presence in global content markets to the IPL’s valuation rivaling the world’s top sports leagues, Mysore believes the country stands on the brink of a new growth wave. His leadership philosophy “run the engine room and stay out of the spotlight” reflects a grounded yet forward-looking approach to managing talent and innovation across industries.