India's food safety regulator, FSSAI, has directed Dabur India to stop using misleading "100%" claims on several food products, including honey, cow ghee, edible oils, apple cider vinegar, and coconut-based products. Ashutosh Mishra, India Today, explains that the regulator found claims such as "100% natural," "100% pure," and "100% organic" to be ambiguous, unverifiable, and in violation of food labeling rules. FSSAI also flagged the use of the Jai Hind Bharat logo on certain organic products without proper endorsement. Dabur has been asked to respond within 15 days and outline the corrective steps it plans to take.
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