‘No Compromise’: Elie Saab On Choosing India And The Right Partner

In an exclusive interaction with Business Today, Elie Saab shares why India is one of the most important markets globally today and why this is the right time for the brand to enter the country. Speaking about the brand’s evolution beyond haute couture into lifestyle and interior design, Elie Saab explains how timing, market potential, and shared values were critical factors behind the decision. He highlights India’s growing role in the global luxury landscape and the importance of choosing the right local partner to translate the brand’s vision without compromise. The conversation focuses on legacy, continuity, and long-term value creation, underlining why India represents a natural next step in Elie Saab’s global journey.