Snapdeal sees maximum growth in fashion category in 2015

E-commerce site Snapdeal saw the highest growth in fashion products in 2015, unlike in 2014, when tech grew the fastest. Sales of fashion items grew 250 per cent this year, and attracted the highest number of new users in 2015, the company informed.

Also, the fashion category saw the most growth of 250 per cent and attracted highest number of users in 2015, the company informed.

"Fashion category has grown tremendously for us this year. One of the key reasons for this exponential growth is our exclusive partnerships with notable brands such as Tribhovandas Bhimji Zaveri (TBZ), Ekta Kapoor's Ek, Shoppers Stop as well as our partnership with leading brands like Benetton, Jack & Jones, Vero Moda," Rahul Taneja, Vice President, Category Management, Snapdeal said.

"Besides this, our special initiatives like tie-ups with government handloom corporations and industry bodies to list indigenous products have fuelled the growth in the category," he added.

The site also saw an increase in traffic from non-metro cities, with cities like Kanpur, Karnal, and Indore showing a notable surge in orders, the company said.

According to the company, in women's category ethnic wear saw an upward trend and 14 per cent of all searches on Snapdeal were related to items like sarees, dress materials, suits etc., while 70 per cent of all women ethnic wear orders came from non-metro areas.

The demand for innerwear also surged during the year and the category witnessed 200 per cent growth for women and 100 per cent growth for men, Snapdeal said.

Here are other such trends on Snapdeal during the year.

1. Top five selling items in fashion: Sarees, dress material, men's shoes, men's watches, women's kurtis

2. Top three selling items in precious jewellery: Pendants, rings, earrings

3. Top colours (women): Red, black, purple

4. Top colours (men): Black, blue, grey