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National Milk Day: Amul pays tribute to Dr Verghese Kurien, the man with 'billion-litre' idea

National Milk Day: Amul has also launched the National Milk Day Bike Rally campaign in its late chairman Dr Verghese Kurien's honour which will begin from Varanasi and end in Anand, Gujarat

twitter-logo BusinessToday.In        Last Updated: November 26, 2019  | 22:16 IST
National Milk Day: Amul pays tribute to Dr Verghese Kurien, the man with 'billion-litre' idea
National Milk Day: Dr Kurien who is also called 'the father of White Revolution' in the country would have turned 98 on Tuesday

Amul, an Indian cooperative dairy company, marked November 26 (Tuesday) as the National Milk Day to honour late Chairman Dr Verghese Kurien on his birth anniversary. Dr Kurien who is also called 'the father of White Revolution' in the country would have turned 98 on Tuesday.

"As a passionate dreamer, Dr Verghese Kurien formed the largest women's co-operative movement in India. As a forward-thinking technologist, he made a milk-deficient country the largest milk producer in the world. Today we celebrate his 98th birth anniversary," tweeted Amul from its official Twitter handle.

Amul has also launched the National Milk Day Bike Rally campaign in his honour which will begin from Varanasi and end in Anand, Gujarat.

Also Read: Verghese Kurien made Amul a force to reckon with

The campaign revolving around the life of Dr Kurien aspires to encourage and inspire young Indians to discover the true objectives of their lives.

As a part of this drive, a group of 50 bike riders will cover a distance of 2500 kms from Varanasi to Anand during which they will meet dairy farmers as well as institutions such as Parag, Sanchi and Amul shaped by Dr Kurien.

"#CampaignSpot: To pay tribute to Dr. Verghese Kurien on his 98th birthday, @Amul_Coop initiated a National Milk Day bike rally which kick-starts from Varanasi and is to end at Anand, Gujarat #TheMilkmansJourney," Amul said in its tweet.

Dr Kurien who started the "Operation Flood", a National Dairy Development Board (NDDB) project in 1970 played a crucial part in making India the largest milk producer in the world.

The NDDB project made dairy a viable alternative for farmers as well as proved to be a sustainable employment option for many of them.

Also Read: Mehsana Dairy to break away from Amul after 46 years, slicing 10% of GCMMF revenue

Also Read: Amul aims to achieve a business turnover of Rs 50,000 crore by 2021

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