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ITC Hotels investors stuck? Here's what a market expert recommends - Key levels

ITC Hotels investors stuck? Here's what a market expert recommends - Key levels

ITC Hotels share price faces key resistance near Rs 180-185. Check the latest technical analysis, important levels, trading strategy and expert outlook.

Business Today Desk
Business Today Desk
  • Updated Jul 29, 2026 2:44 PM IST
ITC Hotels investors stuck? Here's what a market expert recommends - Key levelsJain identified the Rs 180-185 band as a major hurdle for the stock, arguing that this is not just a psychological ceiling but a technically significant retracement level.

ITC Hotels is staring at a technically crucial zone, with market expert Anshul Jain from Lakshmishree Investments & Securities advising investors to use any bounce towards Rs 176-180 as an opportunity to exit rather than hold out for a sustained recovery. Responding to a viewer query from an investor stuck at Rs 180, Jain said the stock remains weak and lacks the momentum needed for a meaningful reversal as long as it trades below Rs 190.

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Resistance zone turns decisive
Jain identified the Rs 180-185 band as a major hurdle for the stock, arguing that this is not just a psychological ceiling but a technically significant retracement level. “Rs 180-185 is the resistance zone,” he said, adding that the band marks the 50% retracement of the stock’s 45% fall over the past 143 days.

That makes the current range especially important for traders and short-term investors. In technical terms, when a stock repeatedly fails near a retracement zone after a steep correction, it often signals that sellers are still in control and that the rebound lacks institutional conviction.


Sell on rallies, not buy on dips
The expert’s advice was unambiguous: “Until the stock sustains above Rs 190, it is a sell on rally stock.” For investors who entered around Rs 180 and are waiting for the stock to revisit their cost, the message is clear — recovery to that zone should be treated as an exit window, not as confirmation of renewed strength.

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Jain said investors could consider exiting anywhere in the Rs 176-180 zone. That stance also reflects the broader caution visible in his market approach across the show, where he repeatedly warned against averaging into weak counters unless there is a clear breakout or structural change.

Why Rs 190 matters now
According to Jain, only a move above Rs 190 would indicate an “initial structure change” in ITC Hotels Ltd. Until then, the stock remains trapped in a weak setup, with downside risk still alive. He warned that if the current pattern persists, the stock could slide towards Rs 147.

That creates a sharply defined trading framework for investors: below Rs 190, the bias stays negative; above it, the stock may merit a fresh review. For now, however, ITC Hotels appears to be a textbook case of a stock where patience without a trigger could prove costly.

Disclaimer: Business Today provides stock market news for informational purposes only and should not be construed as investment advice. Readers are encouraged to consult with a qualified financial advisor before making any investment decisions.

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Business Today Desk
Business Today Desk

Business Today brings you the latest news, views and analysis from the world of finance, economy, markets, corporates, startups, tech, and the digital economy. You can find everything from breaking news to deep dives to immersive essays and more on a variety of subjects across all formats - online, magazine, television, data visualisation, et al.

Published on: Jul 29, 2026 2:44 PM IST