Mahindra XUV300 has been launched as yet another offering in the compact SUV segment by the Indian automaker.Mahindra XUV300 launch: Mahindra has launched its third compact SUV offering XUV300 for a starting price of Rs 7.90 lakh for petrol and Rs 8.49 lakh for diesel version. The much-anticipated Mahindra XUV300 is being projected by the company as a front-runner for the compact SUV segment. The XUV 300 is built on the X-100 platform, the same platform that was used in the popular SsangYong Tivoli. The XUV300 could be a game changer for the auto major, which has been struggling to make a mark in the SUV segment. The price of the SUV also puts the XUV300 at direct competition with the bestselling SUVs in the segment, including the Maruti Suzuki Vitara Brezza, Tata Nexon, and Ford EcoSport. Initial booking numbers suggest a huge excitement for the XUV300. The bookings for Mahindra XUV300 started on January 9. The company had received around 4,000 advanced bookings by February 11. In its pre-booking offer, Mahindra has asked its customers to drive home XUV300 after paying only Rs 20,000.
Hoping to conquer the SUV segment with the all-new "Cheetah", a name given to the XUV300, Mahindra and Mahindra Chairman Anand Mahindra, sharing a picture of the XUV300 launch event, tweeted: "When you start typing a tweet, this prompt appears: 'What's happening?' Well, this is what's happening this morning... A new launch...The XUV 3OO. Our new Cheetah..."