Airtel counters Reliance Jio's Dhan Dhana Dhan with 1GB data a day for Rs 399

In a counter to Reliance Jio's Dhan Dhana Dhan offer, Airtel has come up with anew plan. Airtel is offering 1GB data per dayat the price of Rs 399 for a period of 70 days. This offer is limited tocustomers who own a 4G smartphone.

Airtel's new scheme is a direct counter to Reliance Jio'sDhan Dhana Dhan that was launched this Tuesday. Reliance Jio's plan offers 84GB dataat the price of Rs 309 with a similar, 1GB per day limit for a span of threemonths. The user will also get unlimited local and STD calls.

Along with the Rs 399 offer, Airtel has also launched a newRs244 plan. According to this plan, users will get 1 GB of 4G data per day for 70 days without any restriction on usage timing. But this pack offers free calls on Airtel networks only (300 minutes of daily Airtel-to-Airtel calling and 1,200 minutes for a week for 70 days).

The new plan has been launched just one day after RelianceJio's Dhan Dhana Dhan offer. In a report, Jio had complained to TRAI about customizedoffers made by incumbent telecom operators to retain the users.

According to Reliance Jio, these plans are deceptive becausecompanies are approaching customers "surreptitiously". It claims thatother telecom operators, in a bid to retain customers, are approaching users ona one-to-one basis and that the same offers are not available to generalpublic.

Reliance Jio also asked TRAI to look into the deliberatevilification of their company by other major telecom operators.

Jio alleged that the call centres of these operators areproviding "false and malicious" information to subscribers regardingthe service quality and network coverage of the new operator.

A Bharti Airtel spokesperson dismissed the allegationssaying the company is in full compliance of all regulatory guidelines includingtariff orders and MNP regulations. "We categorically deny theseallegations," the spokesperson added.