Jio effect: Airtel offers 15GB of 4G data at the price of 1GB

A month after the launch of a special 4G data pack that offers free data for 90 days, telecom giant Bharti Airtel has come up with yet another announcement that offers 15 GB of 3G-4G data for the price of just 1 GB. However, the offer is valid only for its prepaid customers using the Samsung J series of smartphones.

The smartphones that are eligible for this offer are: Samsung J2 (2015 and 2016 models), Samsung J7 (2015 and 2016 models), Samsung J5 (2015 and 2016 models), Samsung J Max and Samsung J2 Pro.

Airtel is encouraging its users to download the 'My Airtel' smartphone app. And, by doing so the company has made it relatively easy for users to get 14GB of free data after they have recharged for 1GB.

According to Airtel, the 4G-3G data may be enjoyed by customers in 4G circles only. However, if the customer is opting for this offer in non-4G circles, he/she can enjoy 1 GB of data at any time of the day, but 14 GB can only be utilized between midnight and 6 AM.

Earlier, Airtel also launched a special 4G data pack that offered free data for 90 days. The 4G data pack is priced at Rs 1,495 for existing Airtel 4G prepaid customers and for new users, it is available for Rs 1,494.

Airtel, in last one month, has made multiple 4G offers. And all have come in the backdrop of Mukesh Ambani-led Reliance Jio's aggressive entry into the telecom sector. Airtel's new offer is an attempt to counter the growing influence of Reliance Jio.

Earlier on September 1, Mukesh Ambani made a revolutionary announcement, saying Jio customers will never have to pay for voice calls made in India. Jio will also not charge its customers for SMSes, even on festivals, which is usually the industry practice. Ambani claimed that Reliance Jio will transform India from the highest tariff market to the lowest anywhere in the world. He also said that one MB of data will cost 5 paise only or Rs 50 for one GB of data.