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How 'Make in India' helped Vivo Mobile capture 2% market share in a year

As Make in India event in Mumbai is running in full swing, PM Narendra Modi has found another global supporter of his flagship manufacturing scheme in Alex Feng, CEO of Chinese smartphone maker Vivo.

Gurpreet Kaur   New Delhi     Last Updated: February 17, 2016  | 12:19 IST
Riding on 'Make in India' wave, Vivo Mobile is making it big

As Make in India event in Mumbai is running in full swing, PM Narendra Modi has found another global supporter of his flagship manufacturing scheme in Alex Feng, CEO of Chinese smartphone maker Vivo. Feng believes government initiatives such as Make in India  and Digital India are turning into a big boost for global brands that see India as a serious market and are looking forward to staying and serving consumers till long.  
 
Encouraged by such initiatives, Vivo has established its first manufacturing unit in Greater Noida. "The Greater Noida factory which is now fully operational is in line to increase its scale of production while generating more than 2000 jobs and as we grow the job opportunities within the company will even open up further," said Feng to Business Today online.   
 
Vivo Mobile forayed into the Indian market in December 2014 and within a year, the company has garnered brand recognition and awareness across India. With a strong focus on 'Innovation and Smart Technology', Vivo Mobile is one of the fastest growing companies in India, mainly after the smartphone player bagged the title sponsorship for the Indian Premier League (IPL) by replacing PepsiCo.
 
The Indian smartphone market has been growing at a robust speed and the transition to 4G is proving to be beneficial for every smartphone player. Vivo Mobile has entered India when the Indian smartphone market is all set to take the second position in the global smartphone market and the company is focussed on tapping this opportunity in full capacity.
 
Vivo Mobile has captured around 2% market share in the Indian market in a span of only one year and in a pursuit to meet consumer needs, the smartphone player has been evolving with every smartphone that have been launched for its users. The company has a vast potential in the country since Vivo smartphones are witnessing a huge acceptance amongst the target group.
 
Vivo's Greater Noida factory focuses on catering to the domestic demands and will manufacture and assemble new models such as Y27L and Y51L smartphones. Since Y series lies in the affordable segment and is high on features and low on price, it has helped Vivo to consolidate its presence in the Indian market.
 
Talking about the year ahead, Feng said: "2016 is going to be a great year ahead, as we embarked the year by associating with IPL as a title sponsor. As for the innovations, our R&D and design teams are completely in tune with the changes that the industry is going through and they keep working on ensuring that the next launch meets user expectation."
 
With so much in the pipeline, the company is all set to take the sales to the next level and thereby, continue to increase its market share by maintaining a steady growth.

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