'Jai Ho' won't break records at box office: Trade analyst

It stars superstar Salman Khan and has masala aplenty -- but "Jai Ho" could manage to garner barely over Rs 17 crore on its opening day at the domestic box office. Trade experts say in comparison to the star's previous films, this won't create any fireworks in terms of records.

Reportedly made on a budget of Rs 75 crore, "Jai Ho" hit about 4,500 screens in India. It collected Rs 17.55 crore in the country on Friday, according to an official statement.

"As per my knowledge, it's less that Rs 17 crore. The figure is quite low," Rajesh Thadani from Multimedia Combines said.

"When 'Ek Tha Tiger' released in 2012, it collected around Rs 30 crore on its opening day. It's Republic Day today (Sunday), so the figures will be better. But it is expected to earn maximum Rs 25 crore," he added.

Directed by Salman's brother Sohail, the movie, which also stars newcomer Daisy Shah along with Tabu and Danny Denzongpa, is a political thriller with a heavy dose of action sequences featuring Salman.

Coincidentally, Salman's super hits "Wanted", "Dabangg", "Dabangg 2" and "Ek Tha Tiger" -- were all action-packed dramas. And "Jai Ho" too belongs to the same category.

Puneet Sahay of Spice Cinemas says audiences are not so excited about the film because of the same genre.

"On Friday, the occupancy was just 40 per cent and Saturday was 50 per cent. Sunday's morning shows were around 80 per cent.

"Going by the performance, 'Jai Ho' will probably touch Rs 100 crore in a week, but not in the first three days of its release. Some people from the audience said that it's repetitive. People are probably fed up of the fact that he is continuously doing action movies," said Sahay.