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How Is Alexa+ Different? Will It have Ads Even If You Pay? Exclusive Chat

How Is Alexa+ Different? Will It have Ads Even If You Pay? Exclusive Chat

Business Today
Business Today
  • New Delhi,
  • Sep 25, 2026,
  • Updated Sep 25, 2026, 10:00 PM IST

Amazon has officially launched its generative AI-powered Alexa+ in India. In an exclusive conversation with Cyrus, Michele Butti, Vice President of Alexa International at Amazon, explains how Alexa+ goes beyond simple questions and answers to perform real-world tasks. We also look at its multilingual capabilities, including Hindi and Hinglish, and what Amazon’s latest AI assistant means for smart homes in India.