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Airtel will now provide up to 2GB free internet data on purchase of Uncle Chipps, Lays and more

The telecom giant has entered into a partnership with Pepsico India that will provide free internet data to users every time they purchase a packet of Lay's Chips, Kurkure, Uncle Chipps.

twitter-logoAnkita Chakravarti | September 1, 2020 | Updated 15:57 IST

Highlights

  • Airtel wil provide free internet data on purchase of Lays, Uncle Chipps, Kurkure and more.
  • Airtel users will get 1GB free internet data with a packet costing Rs 10.
  • To get the free internet data, user will have to look for the free recharge code that has been provided at the back of the packet.

Airtel is coming with up new ways to provide free internet data it users. The telecom giant has entered into a partnership with Pepsico India that will provide free internet data to users every time they purchase a packet of Lay's Chips, Kurkure, Uncle Chipps, Dorrito, and other edible stuff by Pepsico. So now when you buy chips, do not forget to check the coupon that would be provided at the packet.

So if you buy chips worth Rs 10, you will get 1GB free internet data. Similarly, if you buy any of the chips mentioned above worth Rs 20, you will get 2GB free internet data. However, in order to avail of the free internet data, you first have to be an Airtel subscriber. To get the free internet data, the user will have to look for the free recharge code that has been provided at the back of the packet. Once you are able to spot the code, download the Airtel Thanks App and open, then enter the code in the My Coupons section.

However, it is important to note that the data will be valid for three days only from the date of redeeming it.

Talking about the new initiative by Airtel, Shashwat Sharma, Chief Marketing Officer, Bharti Airtel, said, "At Airtel, we are obsessed about offering our customers the best network experience. We are thrilled to partner with PepsiCo India to help all their customers experience our award-winning 4G data services. This also gives us the opportunity to reward our loyal customers with complementary data and unlock a world of digital experiences on Airtel Thanks when they buy their favorite packet of snack."

The telecom giant said that the average mobile data consumption per user on Airtel's network increased to 16.3 GB, an increase of 40% over last year.

"The 'new normal' has catapulted everyone into a more digital world than ever before. At PepsiCo India, as part of our digital-first approach, we follow evolving digital trends and develop matching strategies. Our insights showed us that consumers are enjoying our products and seeking convenience while working and watching content at home. The partnership with Airtel is therefore a perfect fit that will further compliment the in-home experience of consumers. With festive season kicking in, the special initiative, truly emphasize the importance of staying connected with friends and family," Dilen Gandhi, Senior Director and Category Head Foods, PepsiCo India said about the partnership with Airtel.

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