Lemon Mobiles launches 5-inch Full HD phablet A4 at Rs 17,999

Lemon Mobiles has added a 5-inch Full HD smartphone to its Aspirational series. The A4 will run the latest Android version 4.2 and will be powered by a 1.2Ghz quad-core processor with 1 GB RAM.

Sandeep Mushran, Co-Founder & Director Fastrack Communictions Pvt Ltd which owns the brand, said it plans to sell 2,00,000 units of the A4 this year with a marketing budget of Rs 2 crore per month.

The phone has a 13MP camera with auto-focus and flash as well as MHL and HDMI support. It has got 16GB of internal storage with an expandable card slot supporting up to 64GB. Connectivity options onboard include Bluetooth 4.0, Wi-Fi and 3G.  The company has incorporated an 1850 mAh battery in the 8.5 mm body.

The Lemon A4 is priced at Rs 17,999 and is likely to face tough competition not only from phablets from Micromax, Karbonn and Lava, but also phablets launched by Samsung.