Tag Heuer, tech firms unveil $1,500 luxury watch
Tag Heuer CEO Jean-Claude Biver said his company has been building mechanical watches for 155 years but knew little about building an Internet-connected device that younger buyers would want. So it partnered with Intel and Google in what he calls the "marriage of Watch Valley and Silicon Valley."
New York Last Updated: November 10, 2015 | 13:30 IST
Luxury comes with a price: Tag Heuer Connected starts selling in the US from today for $1,500. By contrast, the cheapest Android Wear watch costs $129.