iPhone Ultra launch in September: What early users think of Apple’s first foldable

Apple is expected to host the awaited iPhone launch event in the coming days, and there are several speculations around the foldable iPhone. As more details come on a daily basis, expectations around Apple’s first foldable are building, particularly around its design, features, pricing and how it will compare with existing foldable smartphones.

Now, according to a Bloomberg report, the iPhone Ultra could launch at the upcoming September 9 event, and some early users have already started testing the product. In addition, some people have also shared their first impressions of the foldable, saying that the design has already been introduced by Samsung.

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iPhone Ultra: What early users say?

Reportedly, many who got their hands on Apple’s foldable iPhone prototype are impressed by several aspects of the device. Many are impressed by its pocket-friendly design and its hinge quality, saying that it offers advanced durability. The foldable’s internal screen is expected to offer iPad-like app layouts, allowing apps to take better advantage of the larger display.

While all the features sound exciting, pricing is expected to be a major concern amid memory chip shortages. Bloomberg highlighted that the iPhone Ultra is expected to be very expensive and positioned as a flagship product. Reportedly, the foldable could cost more than $2,000.

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It is suggested that the foldable could become a “halo” product for Apple, which means that its premium technology and design could enhance the overall perception of the iPhone lineup. The iPhone Ultra could also be used as a marketing tool, as many may want to see how the foldable looks and feels, even if they cannot afford to buy the product.

Early users also suggest that the iPhone Ultra could bring refined camera experiences. The iPhone Ultra is also touted as a productivity driver due to its expanded internal screen, making the device more useful for work-related tasks, multitasking and other productivity activities. The report also claims that the foldable iPhone could rely on Touch ID rather than Face ID.