- Samsung to launch its new flagship Galaxy S-series phones earlier than expected.
- Samsung is gearing up to unveil Galaxy S21 as early as late January next year.
- Samsung may face competition from other Chinese rivals such as Xiaomi and Oppo.
Facing tough competition from companies like Xiaomi, which according to IDC is the top smartphone company in India in Q3, 2020, Apple and OnePlus, Samsung is hoping to launch its new Galaxy S21 phone early this time. Rumour suggests that Samsung may launch the phone on January 14.
Going by a latest report of Reuters, Samsung may now launch its new high-end Galaxy S-series phones earlier than expected. The Galaxy S series, which is usually launched in February or March, this time may see launch in January.
The South Korean company is gearing up to launch its latest Samsung Galaxy S21 as early as January next year. Whereas, Samsung's Galaxy S20 phone was launched in March this year, so to go by that timeline, the company should release the new Galaxy S21 in March 2020. Samsung may now unveil the new Galaxy S21 in the first month of next year.
Reuters notes that with an early launch, Samsung also wants to get ahead of Huawei that is currently banned in the US. However, with the new US administration led by Joe Biden set to start term in January, Huawei may get a breather in coming months. Samsung hopes to be out with its phones before Huawei can re-start doing business in the US.
For Samsung, even as its cheap phones sell in good numbers, the situation is getting little dire in the premium segment. When compared to the performance of Samsung's flagship smartphone in 2019, the company has shipped 59 per cent fewer Galaxy S20 5G series phones in the US in the second quarter. This has been observed by a research firm known as Canalys. Tellingly, Apple shipped 15 per cent more of its flagship iPhone 11 than last year's iPhone XR smartphone model.
As for the specifications of the Galaxy S21 smartphone, we did compile the leaks. Read: Samsung Galaxy S21 Ultra gets NFC certification, likely to launch in January 2021. The new Galaxy S21 series phones may include Snapdragon 875 chipset for the US handsets, but are likely to use Samsung's Exynos 2100 chipset for Indian and European smartphone market.