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In addition, OnePlus and Realme may also combine their marketing and customer service teams, which could also be unified. In a separate report, it is revealed that Pete Lau, co-founder of OnePlus and a senior executive within the broader BBK ecosystem, is expected to lead the operation of these merged smartphone brands.
Other changes include Li Jie, president of OnePlus China, to lead the product centre, and Wang Wei, former vice president of Realme, to serve as deputy general manager. Furthermore, Li Bingzhong, founder of Realme, is expected to become head of the business, whereas Xu Qi may manage marketing and service for OnePlus and Realme.
With the merger, OnePlus and Realme may reuse their product line, which means they may increasingly share devices, designs, hardware, or development resources to reduce costs and avoid duplication.
Must read: OnePlus’ future is in doubt, likely to exit from key global markets
For several years, OnePlus has operated as a sub-brand within Oppo’s ecosystem, with Realme reportedly joining the same structure earlier this year. But now, with reports of deeper operational integration, the future identity of OnePlus appears increasingly blurred. Therefore, the reports raise questions about whether OnePlus will continue to maintain its distinct positioning in the premium smartphone market.
However, OnePlus or Realme has not officially confirmed the merger, and the development is currently based on reports.