Business Today Archive April 14, 2013 Issue

Edition: April 14, 2013

Cover Story

Endorsement world on the hunt for big names

Endorsement world on the hunt for big names

The rising stars in the world of endorsements are unable to match the appeal of the old favourites, forcing marketers to look beyond film stars and cricketers.
Money
Banks stocks are likely to grow in the coming year and provide good returns.
Editors note
A shower of advertising asteroids bombards us every day, and chances are we will remember products that have famous faces associated with them - even when you can fast-forward past the commercials in a digital world.
Deal Watch
Generic drugmaker Mylan Inc. will acquire Agila Specialties - a developer, manufacturer and marketer of high-quality generic injectible products - from Strides Arcolab for $1.6 billion (Rs 8,674.2 crore) in cash.
Book
A 21st century from-the-heart manifesto by Facebook's Chief Operating Officer
People
Starring: Robert M. Bakish CEO, Viacom International Media Networks, Shailesh Rao, Vice President, International Operations, Twitter, Tom Mendoza, Vice Chairman, NetApp
BT More
Find out what happens when a delicate, elegant wine meets a rustic, robust Maharashtrian meal.
Features
Rising debt and the slow pace of growth of the farm business have weighed on shares of Ram Karuturi-led Karuturi Global. The scrip has plunged more than 90 per cent to Rs 3 apiece from Rs 38 in October 2010.
Columns
Given the rising inequality in many developing countries, the ways in which governments measure and tackle poverty are suspect.
Letters
The government has to think about the skilling crisis, or else the Indian economy will be shattered, says Akhilesh Kumar Sah, Faizabad.
Event
Corporate honchos and professional golfers swung in style to bring the 2013 edition of the BT Pro-Am of Champions to a close.
Careers
The title 'executive assistant to the CEO's office' is often mistaken for an executive secretary's job, but it is far from being a simple administrative job. An executive assistant is often the eyes and ears of the CEO - a job that could be a stepping stone to bigger things.
Focus
Finance Minister P. Chidambaram, not known to mince words, has warned corporate promoters against wilful defaults at a meeting with heads of state-run banks.

Dec 22, 2013

Dec 8, 2013

Nov 24, 2013

Nov 10, 2013

Oct 27, 2013

Oct 13, 2013

Sept 29, 2013

Sep 15, 2013

Sep 1, 2013

Aug 18, 2013

Aug 4, 2013

July 21, 2013

July 7, 2013

June 23, 2013

June 9, 2013

May 26, 2013

May 12, 2013

April 28, 2013

April 14, 2013

March 31, 2013

March 17, 2013

March 3, 2013

Feb 17, 2013

Feb 3, 2013

Jan 20, 2013

Jan 6, 2013