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ambi parameswaran

Ambi Parameswaran

If one is to assume that populist calls will not have any impact on buyer behavior of the creme la creme of the Middle East, France need not do anything

Another French Paradox: Will rising boycott calls affect 'Brand France'?

by Ambi Parameswaran |Nov 4, 2020

The French have their reboot machinery to ensure that the #BoycottFrance will not leave a permanent black mark on 'Brand France' which has reached the pinnacle