
Gold’s bull run has turned into a broad-based rally across precious metals, with silver, platinum and palladium joining the surge. In the latest edition of Business Today Magazine, we decode the key forces driving this momentum—from gold’s deep-rooted cultural and investment appeal to its growing industrial relevance. Central bank buying amid global uncertainty has been a major catalyst, but the outlook remains finely balanced. As markets head into the New Year, we examine whether the precious metals rally can sustain—or if easing geopolitical tensions could take the shine off gold.