Pernia's Pop-Up Shop IPO Opens: ₹680 Cr Issue, Risks & Brokerage Views Explained

Pernia’s Pop-Up Shop’s parent company has launched its IPO, attracting strong attention with celebrity backing from Shah Rukh Khan, Madhuri Dixit Nene and Sachin Tendulkar. The ₹680 crore fresh issue has a price band of ₹546–₹575 per share and a lot size of 26 shares. Pawan Nahar, Business Today, explains the key positives, including its luxury fashion positioning, designer ecosystem and omni-channel presence. However, weak revenue growth, rising losses, declining EBITDA margins and high physical-store costs remain concerns. Brokerage views are mixed, with some recommending a neutral stance, while others suggest subscribing only for the long term.