
In an exclusive interview with India Today, Actor and racer Ajith Kumar shared how his passion for motorsports is bridging the gap between fans and Indian cinema. With a massive fan base following him to events in Barcelona, Dubai, Spa-Francorchamps, and Nürburgring, he revealed plans to promote Indian cinema on his race car, featuring a logo celebrating the diversity of films across 20+ Indian languages. He highlighted that while motorsport fans are discovering Indian films, Indian audiences are increasingly following motorsports—a true win-win scenario. The Tamil Nadu State Development Authority also receives special mention for their support of motorsport initiatives, including Chennai’s first street night race.