How multiplex chains are looking at newer sources of revenue
Along with advertising, the other big revenue churner for multiplexes have been events. With most of them offering luxury services, multiplexes have become a sought after destination for wine and dine parties, franchise meets, product launches and kids birthday parties.
Last Updated: October 1, 2019 | 10:53 IST
The last financial year has been one of the best for the Indian film industry. The domestic box office collections, according to the recent KPMG media and entertainment report, grew by 14.7 per cent (Rs 129.4 billion).