Every year, sales of jewellery stores rise on increase in demand for gold and silver.
This year too, jewellers are expecting 15-20 per cent increase in sales this Akshaya Tritiya, mainly on the back of positive market sentiment, stable prices and ongoing wedding season.
In fact, the demand for yellow gold, especially trendy items and wedding jewellery is expected to be higher than diamond jewellery. Coins and small ticket size along with wedding jewelleries will be popular.
If you are also planning to buy gold, here are some tips that will come in handy to make the best purchase.
It has been observed that ornaments not bearing the BIS hallmark are sold at cheaper rates. Most individuals lap up this price discrepancy and opt for the cheaper option without understanding that there is no guarantee for what they are paying for. On the other hand, there have been instances in the past, especially in South India, where the hallmarking system was found to be misused by jewellery manufacturers in connivance with authorised assaying centres. Nevertheless, following regular inspections by BIS, such malpractices have reduced.