Vijay Sales – Building An Omnichannel Retail Powerhouse

EY | BT Hidden GEMs: In an exclusive conversation with Vijay Sales Director Nilesh Gupta and EY India’s Nitin Gupta, key insights emerged on the evolution of retail. Nilesh Gupta emphasized strong fundamentals—customer service, employee welfare, and a sharp focus on a single business—advising against over-diversification. He noted the company’s gradual shift toward digital, with online sales currently small but growing. EY Nitin Gupta highlighted that scaling in retail depends on strong unit economics and operational discipline, while the physical touch-and-feel aspect remains crucial in consumer durables.