Amul hikes ghee prices by Rs 50, butter by Rs 15 amid festive demand; check new rates

Amul has increased the prices of select ghee and butter products amid a surge in festive demand and reported supply shortages in several markets. The price revision is likely to increase household expenses ahead of Diwali, when demand for dairy products typically rises as consumers prepare sweets and traditional dishes.

The price of a 1 kg carton of Amul ghee has increased by ₹50, while a 500-gram pack of butter has become costlier by ₹15. The revised prices come as retailers in parts of Gujarat report limited availability of certain dairy products, particularly cow ghee.

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Amul Ghee and Butter new prices

The reported revised prices of select Amul products are as follows:

The price increases vary by product, with the 1 kg ghee carton witnessing a ₹50 hike and the 500-gram butter pack becoming ₹15 more expensive.

Why has Amul increased prices?

The reported price revision comes amid rising demand for branded ghee in Gujarat and Rajasthan. Media reports have linked the increase in demand to enforcement action against suspected adulterated dairy products, which has reportedly encouraged some consumers to prefer established brands.

Reports citing a cooperative leader associated with Amul said authorities had seized around 2 lakh kg of suspected counterfeit ghee across the two states over the preceding six months. The development has reportedly contributed to greater demand for branded products, adding pressure on supplies.

The festive season has further intensified demand. Ghee is widely used in the preparation of sweets and traditional food items during Diwali, while butter remains a staple for households and food businesses.

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Ghee shortage reported in Gujarat

Retailers in Ahmedabad and Vadodara have reportedly faced limited supplies of certain Amul products, particularly cow ghee. The reported shortage comes at a time when consumers typically increase purchases of dairy products for household consumption and festive preparations.

Supply constraints have also been reported in markets such as Pune and Kolkata. However, the extent of the shortages and the reasons behind them may vary across locations.

How does the price hike affect consumers?

The latest increase could add to festive-season expenses for households that regularly purchase ghee and butter. Consumers buying larger quantities for sweets, snacks and other preparations may feel the impact more directly.

The revision also follows the reduction in GST rates on several dairy products in September 2025, when the applicable rate was reduced from 12% to 5%. Amul had subsequently announced price reductions across several products.