'NFTs worth billions': Amazon's 'DVD recommendation' to Paytm's Vijay Shekhar Sharma drives hilarious reactions

A recent recommendation of DVDs from Amazon India piqued Paytm founder and CEO Vijay Shekhar Sharma

Updated Sep 8, 2021 4:47 PM IST

'NFTs worth billions': Amazon's 'DVD recommendation' to Paytm's Vijay Shekhar Sharma drives hilarious reactions

Paytm founder and CEO Vijay Shekhar Sharma

Getting unusual recommendations on online shopping apps is something that most of us have encountered at some point in time. A recent recommendation of DVDs from Amazon India piqued Paytm founder and CEO Vijay Shekhar Sharma. This suggestion from Amazon read “Add a top-selling DVD to your order”, and featured DVDs of Mughal-e-Azam, Lata Mangeshkar’s hit songs, Skyscrapers and Tarana.

The 43-year-old entrepreneur said he never ordered or browsed for DVDs in many years. He shared a screenshot of the recommendation and tweeted, “Why is Amazon showing me DVDs? I never bought or browsed one in the last so many years?” Sharma’s tweet has garnered numerous comments, likes and retweets at the time of filing this report.

Why is Amazon showing me DVDs?
I never bought or browsed one in the last so many years. pic.twitter.com/JlwZM69lXT

— Vijay Shekhar Sharma (@vijayshekhar) September 7, 2021

While some netizens started poking fun at the suggestion, others started wondered why Amazon suggested DVDs to Sharma. “Seems you have searched somewhere on your browser and some other websites are capturing this and passing as info to Amazon to show them in your suggestions. I have faced many times on many apps and websites,” a user commented.

Just recolect the conversation you had with your friends n family about DVD
— Aanand V Murugan🚀 (@aanandvmurugan) September 7, 2021

You must have certainly talked about them somewhere and it was listening. Happens a lot to me. I talk about phone covers and bammm! they are on my amazon feed, flight tickets and they show up as ads on instagram, audio splitter bamm!!.
— PrepUp (@PrepUp1) September 7, 2021

Seems you have searched somewhere on your browser and some other websites are capturing this and passing as info to amazon to show them in your suggestions.
I have faced many times on many apps and websites
— ashok kumar (@AshkKr88) September 8, 2021

May be they are just trying to show something new to you, which you have never bought.

Its like selling new experience.
— saurabh (@Gargsaurabh84) September 8, 2021

Amazon's recommendation algorithms are developed by their inventory teams. Why else would you get recos to keep buying refrigerators/washing machines after you purchased one from them. Not like most people have a white goods collection hobby 😂
— Subrahmanyam KVJ (@SuB8u) September 8, 2021

Hahahaha I just bought my kittens a potty training kit which included a DVD training for me. Amazon picked that detail and suggested me almost the exact same list of DVDs. pic.twitter.com/GtCXOqa1Vr
— sidharth_v (@sidharth_v) September 8, 2021

Amazon also deducts money without any prior notice .
I am not using any service of Amazon last one year and not able to know for which service they are deduting amount. Very disappointing customer service.
— Vindhya Sharma 🇮🇳 (@thevindhyaa) September 8, 2021

Maybe because you have witnessed the Transition from Cash to Cashless closely.

Amazon just giving you nostalgic feeling by showing the good old time.

The days before Transition began!!!
— Sourabh Yadav (@souravyadav007) September 8, 2021

They're worried about anti trust suits of tracking, same is the case with Google...
— Bharat Joshi (@BharatJ58255531) September 8, 2021

Because @amazonIN wanted to sell you DVDs. The stock are compiled with them and no one is buying it 😃
— Tofique Shaikh (@tofiqueshaikh) September 8, 2021

This may be due to some product discovery algorithm. Which may have randomly selected these products related to any of your old shoppng. May be home theater or audio book, or movie search. May be AI have gone mad. 🤣🤣🤣🤣
— Rajendra (@rajendra_tiwari) September 8, 2021

You must be thinking about it 😜
— Vishesh Allahabadi (@vishallahabadi) September 8, 2021

You think you've got problem's.....I get messages on how to lose weight and enhance my cleavage 🤔😬
— Harish Tyagi (@scorpioceo) September 8, 2021

Another user Sandeep Parekh said that these could be NFTs (non-fungible tokens) worth billions.

These are NFTs. Worth billions.
— Sandeep Parekh (@SandeepParekh) September 8, 2021

Compact discs (CDs), digital versatile discs (DVDs) and blu-ray discs, which became extremely popular in the 1990s are now being replaced by online video streaming platforms.

Edited by Mehak Agarwal

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ABOUT THE AUTHOR

Mehak Agarwal

Mehak Agarwal, Senior Sub-Editor at BusinessToday.In, is a news junkie with a nose for trends and a soft spot for all things entertainment and politics. When she’s not chasing headlines, she’s diving into fiery political debates—coffee in hand, of course. Off duty, you’ll find her scrolling through memes, binge-watching thrillers or documentaries on Netflix and Amazon, and always on the hunt for the next great story (or series).

Published on: Sep 8, 2021 4:39 PM IST

'NFTs worth billions': Amazon's 'DVD recommendation' to Paytm's Vijay Shekhar Sharma drives hilarious reactions

A recent recommendation of DVDs from Amazon India piqued Paytm founder and CEO Vijay Shekhar Sharma

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