General insurance is still widely misunderstood as a transactional requirementIn India, families are the cornerstone of social and financial life. They are multi-generational units where the well-being of one member changes the entire household. Yet, despite this deeply interconnected structure, financial risk management is often treated as an individual responsibility. General insurance is still widely misunderstood as a transactional requirement, something to follow in the case of motor policies or to fall back on during a medical emergency. General insurance plays a much larger role: it safeguards family assets, preserves financial stability, and protects aspirations across generations. A “family-first” approach to risk protection is therefore not only prudent but essential.
The financial risk landscape in India underscores the urgency of this approach. Out-of-pocket expenditure on healthcare still accounts for 48% of India’s total health spending (National Health Accounts, 2022), forcing families to dip into savings or borrow in times of crisis. India is also the most disaster-prone country in South Asia, with almost 80% of its population exposed to floods, cyclones, or earthquakes (UNDRR, 2023). On the insurance side, motor coverage is still significant, but its share has moderated to around one-third of non-life premiums, while health insurance has expanded rapidly to ~ 37 % of the portfolio in FY 2023-24 (IRDAI / Redseer, 2024).