It is precisely this kind of brand loyalty among people in villages and
smaller towns that helped TVS XL touch the 10-million sales mark last
year, the second two-wheeler brand in India to achieve this milestone
(besides Hero Splendor).
Under Sunil Duggal, Dabur's revenues have risen sevenfold, while profits have
soared almost 20 times. While doing this, he has laid down a template
for India Inc. on how to professionalise a family-run business.