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Lava takes on Chinese brands with new Z-series, customisable phones

Lava Mobiles has launched four new smartphones under the Z-series along with the option to customise phones.

twitter-logoShubham Verma | January 7, 2021 | Updated 13:40 IST

Lava Mobiles announced the new range of Z smartphones that it claims are entirely made in India. This means that the smartphones have been conceptualised and manufactured in India in line with the Design in India programme that the government announced years ago. It is not exactly a comeback of Lava Mobiles but a firm declaration that the company exists and now wants to fight off the onslaught by Chinese rivals. The operative word is Chinese because the reemergence of the homegrown brands stems from the anti-China sentiment that is rife in the market.

Sonam Wangchuk, the Indian personality who spearheaded the anti-China campaign, is closely related with the new "Made in India" devices from Lava Mobiles. Lava Mobiles' president and business head Sunil Rana said its new smartphones come with the military-grade endurance, suggesting that it is suitable for uses by defence forces. Lava Mobiles has launched the Z1, Z2, Z4, Z6 smartphones in India spread across various price ranges.

But apart from the default specifications, Lava Mobiles is giving users the ability to customise their smartphones through a new programme called My Z. This new programme will allow buyers to pick and drop specifications on their phone as per their choice on select devices only. Lava's new 'Made-to-Order' concept for smartphones will let you choose between 2GB, 3GB, 4GB, or 6GB RAM, and mix it with 32GB, 64GB, or 128GB ROM in a combination of your choice. Further, you can choose between a dual (13+2MP) or a triple rear camera (13+5+2MP), an 8MP or a 16MP selfie camera. You can also select the colour of your choice, your own version of Lava's Z series.

This tool will be available via Lava's online website initially but retail stores will have it soon. Lava has also announced Z Up that lets you upgrade your phone with more RAM and storage for an incremental price without having to replace the phone. The Z Up programme will be available on Z2, Z4, and Z6 smartphones only.

Lava Z1, Z2, Z4, Z6 price, specifications

The Lava Z1 costs Rs 5,499, the Z2 is priced at Rs 6,999, the Z4 will cost you Rs 8,999, and finally, the Z6 will sell for Rs 9,999. The first sale begins on January 11 when you will be able to purchase the Z2, Z4, Z6, and MyZ smartphones. The Lava Z1 and Z Up will be available starting January 26. All new devices can be purchased from Lava online store, physical stores, leading online and offline outlets. Lava has also launched a new fitness band called Befit for Rs 2,699.

The Lava Z1 is the entry-level smartphone with a 5-inch 720p display with Corning Gorilla Glass 3 protection on top, a first for this price segment. The smartphone is powered by an octa-core MediaTek Helio A20 processor paired with 2GB RAM and 16GB of internal storage. There is support for microSD card to expand the storage. It comes with a 5MP rear and a 5MP front camera, along with the LED flash on the backside. There is a 5-magnet loudspeaker inside the phone that the company claims will belt out loud audio. The Lava Z1 is backed by a 3100mAh battery with support for regular charging.

Next up is the Lava Z2 that comes with 2GB RAM and 32GB storage, a 13+2MP dual-camera system along with an 8MP selfie camera. The Lava Z4 has 4GB RAM, 64GB storage, a triple rear camera setup consisting of a 13MP main camera, a 5MP secondary camera, and a 2MP tertiary camera. There is a 16MP front camera on the phone. And finally, the Lava Z6 has the combination of 6GB RAM and 64GB storage with the same triple rear camera setup (13MP+5MP+2MP) and a 16MP selfie camera. All three phones, Z2, Z4, and Z6 have 6.5-inch HD+ screens, are powered by MediaTek Helio G35 processors, and have 5000mAh battery inside.

The Lava BeFIT smart fitness band comes with temperature monitoring, heart rate monitoring, SpO2 measurement tool, support for calls, SMS, email & social messaging apps. There is the auto-sleep feature also available.

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