How ZEE5 is making strong inroads into tier-2 and tier-3 markets
Being a late entrant, ZEE5 built its business on the back of language content. This strategy has enabled the platform to make strong inroads into tier-2 and tier-3 markets
New Delhi Last Updated: October 17, 2019 | 12:15 IST
The regional strategy has helped ZEE5 increase its monthly active users from 21.7 million in the first quarter of 2017/18 to 76.4 million in the first quarter of 2019/20.