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Italian competition watchdog drops Google display ad marketing case

Italian competition watchdog drops Google display ad marketing case

The Italian watchdog decided not to take any action as under EU laws the case is now out of its responsibility, it said in its weekly bulletin.

The European Commission opened an investigation in June into whether Google distorts competition by favouring its own online advertising technology services The European Commission opened an investigation in June into whether Google distorts competition by favouring its own online advertising technology services

Italy's competition watchdog said on Tuesday it had dropped a probe into Alphabet's Google alleged abuse of its dominant position in the online display advertising market after the EU antitrust started a similar investigation.

The Italian watchdog decided non to take any action as under EU laws the case is now out of its responsibility, it said in its weekly bulletin.

The European Commission opened an investigation in June into whether Google distorts competition by favouring its own online advertising technology services to the detriment of rivals, advertisers and online publishers.

Published on: Nov 03, 2021, 11:00 AM IST
Posted by: Mehak Agarwal, Nov 03, 2021, 10:59 AM IST
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