#BTDAVOS2026 Exclusive: Rasasi’s Imtiaz Kalsekar On Brands, Fragrances And Shifting Global Demand

At BT Davos 2026, Siddharth Zarabi, Group Editor, Business Today, is in conversation with Imtiaz Kalsekar, Founder & CEO of the Rasasi Imtiaz Group. The discussion explores how global demand–supply shifts are reshaping business strategy amid economic uncertainty. Kalsekar shares insights from the fragrance industry on brand-building, pricing power, innovation, and changing consumer preferences across generations. From the balance between physical retail and digital channels to the rise of affordable luxury, the conversation also traces the entrepreneurial journey behind Rasasi, its global market expansion, and India’s growing sophistication as a key future market for fragrances and lifestyle brands. 

SPONSORS:
State Partner: Andhra Pradesh India's Sunrise State 
Exchange Partner: NSE India
Knowledge Partner: Primus Partners
Hospitality Partner: Optimax Aces 
Luxury Partners: Rasasi Imtiyaz Group