Kamalika Ghosh

Instagram and YouTube are flooded with short-form vertical video content, proving that India has emerged as one of the world's fastest-growing markets for microdrama and vertical-video apps.

Can India monetise microdramas as the market booms but profitability remains elusive?

by Kamalika Ghosh |Jun 28, 2026

As more companies enter the microdrama category, the challenge shifts from creating content to getting noticed

VIVA, featuring Neha Bhasin and Anushka Manchanda among others, released two albums with music by top composers and lyrics by Javed Akhtar.

VIVA's return and the monetisation of millennial nostalgia

by Kamalika Ghosh |May 30, 2026

Millennials may have finally reached the age when streaming platforms realise nostalgia is profitable

The rise of multiplex economics, OTT pre-sales and spectacle-driven cinema has transformed filmmaking into a race for immediate impact.

India’s big-budget movies have a new business model: the IPL

by Kamalika Ghosh |May 23, 2026

While Indian cinema has always been big on spectacle, the system of filmmaking was built on theatrical runs. That has changed over the years as spectacle seems to have become the whole business model

The new BJP government, headed by Chief Minister Suvendu Adhikari, would implement the Ayushman Bharat-Pradhan Mantri Jan Arogya Yojana in the state, providing Rs 5 lakh coverage to the poorest families and elderly persons.

Would Kolkata get respite from high electricity prices this summer?

by Kamalika Ghosh |May 14, 2026

In its election manifesto for West Bengal, the BJP had pledged to reduce household electricity bills to zero for consumers using up to 200 units per month.