
Content creators earn through YouTube, Instagram, Facebook, brand collaborations and other sources. But what happens when brands provide free products or services instead of direct payment? Gauri Chadha, Tax Expert, explains how these earnings are generally treated as business or professional income. She also discusses the GST angle, including the difference between export of services and domestic transactions. Free products and services can create a grey area because their value may be difficult to determine, but creators should consider their value while assessing income-tax reporting. The discussion also highlights the importance of tracking all income and understanding GST and ITR requirements.